Metcalfe’s Skinny announced as Official Popcorn Sponsor for the National Film Awards 2016

Metcalfe’s Skinny are delighted to be the official sponsor of the Best British Film 2016category at the 2nd annual National Film Awards taking place on the 31st of March 2016.

Nominees for this year’s Best British Film 2016 in association with Metcalfe’s Skinny include;Rise of the Footsoldier II, Spectre, The Second Best Exotic Marigold Hotel, Kingsman (The Secret Service), North v South, Macbeth, A Royal Night Out and Absolutely Anything.

The partnership comes at a poignant time for the much loved popcorn brand. Having secured major listings in the last year, Metcalfe’s skinny currently has the largest distribution of any ready to eat premium brand in cinemas across the UK.

VIP guests and attendees at the National Film Awards 2016 will be able to sample Metcalfe’s Skinny’s latest innovation ‘Cinema Sweet’ on the night. Made with natural stevia extract, this product is the first of its kind and has 67% less sugar than all other sweet varieties on the market.

Metcalfe’s skinny has always been known for innovation since Julian Metcalfe first bought Sweet and Salt popcorn to the UK market 7 years ago. Whilst Sweet and Salt is currently drives 72% of the value growth in the popcorn market, industry insiders hotly tip this new product to disrupt the category in a big way, whilst the drive and demand for healthier options continues to soar.

Managing Director of Metcalfe’s skinny Ltd Max Rees said:“Popcorn and movies go hand in hand so naturally we are delighted to be sponsoring ‘Best British Film 2016’ at this year’s National Film Awards. Congratulations to all nominees. We look forward to sharing our range with guests on the night as well as finding out who the winners are!”

Metcalfe’s skinny is on a mission to create and innovate delicious tasting popcorn products.

Metcalfe’s skinny innovates with light and crispy butterfly popcorn delicately seasoned in a selection of simple, 100% natural and delicious flavour combinations. The team scour the globe allowing them to continue to create inspired, first to market, unique popcorn products that cater for all tastes and snacking occasions. 

Metcalfe’s skinny is currently the fastest growing premium popcorn brand with the widest national distribution to customers in the UK with further exciting export plans in the future pipeline.  They pop with gusto for the country’s leading supermarkets, retail and convenience outlets and top wholesalers.

To learn more about the wide range of delicious Metcalfe’s skinny products, please visit www.metcalfesskinny.com

Check out Metcalfe’s skinny’s Facebook page at www.facebook.com/MetcalfeSkinny or follow @MetcalfesSkinny on Twitter.

 

Jeff Armstrong

Jeff Armstrong, is the Deputy Editor of Chelsea Monthly magazine. He has been with Chelsea Monthly for over 11 years.



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