Rémy Martin introduces consumers to a multi-sensory experience

Last night, I attended an event curated by Rémy Martin  to explore the well known Cognac, it’s origins and much more. The event held at Royal Society of Arts in Charing Cross began with a brief presentation about the history of the brand and the region it calls home. Founded in 1724 and based in the city of Cognac, it is one of the biggest cognac producers and is also part of the Comité Colbert, an association of luxury businesses which promotes French know-how worldwide. Beyond two simple letters, Rémy Martin XO is the invitation to broaden your horizons and appreciate new experiences this Christmas.

The name Rémy Martin comes from the name of the company founder, born in 1695 near Rouillac. A winegrower by trader, in 1724 he created a trading house of cognac. After his death in 1773, his grandson, also named Rémy, took over the business. In 1841, Paul-Emile-Rémy Martin assumed control of the business and oversaw great growth. He added a logo to the bottles and cases, in the shape of a centaur, a mythological creature whose starsign Sagittarius matched that of Martin. The Rémy Martin brand is today known for the distinctive centaur logo and in China is called réntóumă (人头马), literally “man-headed horse”.

In 1981, Rémy Martin imagined XO, an opulent cognac characterised by a rare aromatic complexity. Made from hundreds of the finest eaux-de-vie, from the two most sought-after vineyards of the Cognac region – Grande Champagne and Petite Champagne . Appreciated neat, on ice, or in a classic cocktail like an Old Fashioned, every sip of Rémy Martin XO is a new experience as we found out when we plunged right into an actual virtual reality experience set up by the brand exploring it’s history.  In the middle of conversations about Parmesan cheese, grapes, and off course wood. We got the big reveal the ultimate taste straight no mixers and shaken but not stirred. 

Ana Almedia, Senior Brand Manager at  Rémy Martin added “Remy Martin retains the crown as the best Cognac worldwide. It is smooth, full-bodied and long-lasting with both exquisite and sophisticated flavours”. That is exactly what i like to hear when drinking a cognac and the flavours Ana mentioned certainly  made sense as a presentation of several food items led the audience into a tasting game of challenging their senses to find out a mix of  orange and cinnamon, grapes, late summer fruits and floral notes, such as jasmine, woody tobacco, white and dark chocolate and much more. All flavours attributed to Rémy Martin. The one word that stood strong was ‘legacy’ with the cognac’s brand ambassador,  “Rémy Martin wants to be around for the next hundred of years and more”.

In summary,  Rémy Martin XO delivered an outstanding sensory experience, and we can recommend this as the ultimate Cognac to delight when gifting or entertaining at home this Christmas . As we left the Royal Society of Arts fully sober (of course!) but more knowledgeable about Remy Martin.

Jordan Kensington

Jordan Kensington, is the Lifestyle and Travel Editor for Chelsea Monthly. With over 18 years of journalism experience. Kensington has presented for the BBC, CNN and much more.


Leave a Reply

Your email address will not be published. Required fields are marked *


About us

Chelsea Monthly is London’s No.1 Luxury & Lifestyle magazine, with over 150,000 copies distributed throughout Chelsea, South Kensington and Knightsbridge and subscribers globally. The magazine covers the best in Travel, Lifestyle, Fashion, Entertainment, Tech , Property , Food & Drinks plus much more. To advertise on either the Print or Online publication. E-mail: advertising@chelseamonthly.com or Call: 0044 (0) 203-302-7160


CONTACT US

CALL US ANYTIME