The Lamborghini Urus, the first Super SUV and the third model line for Lamborghini, makes its UK debut in London. The UK, which is the third largest market for Lamborghini, forecasts a doubling of sales with the introduction of the Urus, reflecting worldwide expectations. Deliveries to customers of the Urus commence in summer 2018, when the Super SUV joins the Lamborghini Aventador and Huracán super sports car model ranges.
In a presentation by the Automobili Lamborghini board to more than 500 guests at the RHS Halls in London, Chairman and Chief Executive Officer Stefano Domenicali said: “The UK is an extremely market for Lamborghini, which has a strong motoring heritage and a particular enthusiasm and empathy with performance cars. The Lamborghini super sports DNA of design, performance, driving dynamics and driving emotion is clear within the Lamborghini Urus, which is also as much a luxury SUV as the most powerful. An SUV for the city and the open road, the Lamborghini Urus opens the door to new possibilities for both our customers and our brand, and we are proud to formally present it to one of our most significant markets.”
The Urus features a 4.0 litre V8 twin-turbo engine delivering 650 hp at 6,000 rpm and 850 Nm of maximum torque already available at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3.38 kg/hp.
The Urus accelerates from 0-62 mph in 3.6 seconds, 0-124 mph in 12.8 seconds, and with a top speed of 190 mph it is the fastest SUV available.
In 2017 Automobili Lamborghini set a sales record for the seventh year running: up 10% over the previous year, Lamborghini delivered 3,815 cars around the world.
The UK currently operates eight Lamborghini dealers, with two further authorised outlets opening in 2018. Its Lamborghini London dealership is one of the largest by volume in the world: Automobili Lamborghini has 145 dealers serving 50 countries. The UK, which also achieved a sales record in 2017, is the third largest market behind the USA and Japan.
The Lamborghini Urus retails in the UK from £165,000 on the road.