Audience Breakdown

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Circulation/Distribution/ Demographic:
Frequency: Monthly (12 issues per year)
Print run: 150,000
Online: www.chelseamonthly.com
Price point: Free
Distribution:
Chelsea Monthly is distributed on the 1st of each month outside, Sloan Square, Knightsbridge and South Kensington tube stations. The magazine will also be distributed directly to residents of the borough including local businesses, hotels , restaurants and over 500 newsagents.

Demographic:

57% female and 43% male

Age between
21-29 18%
30-39 45%
40-49 50%
50+ 11%

*IEG Global readers survey 2010

Audience Profile:

Retail
• 90% of our readers will be tempted to buy products they’ve seen advertised in magazines
• 76% of Chelsea Monthly readers like to read up to date articles on current fashion trends


Entertainment / Food / Eating Out

• 71,000 Chelsea Monthly readers regularly go to society, arts and special events worldwide

• 80% of Chelsea Monthly readers enjoy reading entertainment guides

• 78% of Chelsea Monthly readers like to read about health, beauty, fitness & leisure in newspapers

• 95% of Chelsea Monthly readers enjoy splashing out on a restaurant meal

• 90% of Chelsea Monthly readers enjoy going out to theatre

Travel

• 80% of Chelsea Monthly readers have travelled at least 3 times in the last 12 months

• 141,000 readers who holidayed last year departed from a London airport

• 76% of Chelsea Monthly readers have booked their holiday on the internet

• 80% of Chelsea Monthly readers like to go somewhere different on holiday every time

Property

• 70% of Chelsea Monthly readers are homeowners looking for opportunities to expand their portfolio at home and abroad.

• A third of Chelsea Monthly readers rent their home

• 70% of Chelsea Monthly readers have recently purchased or expect to purchase property within the year.

Motors

• 70% of Chelsea Monthly readers are motorists

• 70% regularly splash out on new cars