John Legend goes (RED) with Belvedere Vodka

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Lupita Nyong’o, Estelle, fashion models Shaun Ross and Ashley Graham as well as DJ Hannah Bronfman were among those raising a glass to Belvedere’s 5-year anniversary with (RED), at one of the world’s most famous cultural landmarks, where countless musical legends began their road to stardom.
The evening featured an exclusive performance by (BELVEDERE)RED new ambassador John Legend, who debuted his song “Love Me Now” from his upcoming album. The anthem theme encourages people to love now and give now due to the uncertainty of tomorrow.
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Belvedere revealed the new (PRODUCT)RED limited edition bottle, featuring the vibrant and powerful artwork of celebrated Ndebele artist Esther Mahlangu, alongside John Legend’s signature. Available from September at select retailers around the world.

“I always wanted to give back but [being a father] just gives you,even more reason to want the world to be a better place because you want the world to be better for your kids than it was for you. I think it’s been great for me but if we can make it even better for Luna that’d be great.”

“Being a father… you feel just so much love, you feel that connection with your wife and with your daughter, and I think it’s a powerful thing to start building a family, and I love that feeling.”

 Check out a few pictures from the event below:

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