Apple

Kristina FosterAugust 13, 2014
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5min27

I see another hipster walking down the street wearing non-prescription glass frames. I control the urge to grab them and stamp them into the ground shouting, ‘you don’t even need these!’. From ‘GEEK’ slogan t-shirts in TopShop to clunky mannish brogues that your Sunday-school teacher was repping before you were even born, why have nerd aesthetics taken over and- dare I say it, become ‘cool’?

Of course, geek fashion is just a bi-product of the technological frenzy that has taken the modern world by storm in the last fifteen years. Apple’s ‘Think Different’ campaign, instilled the view in people that the brains behind such technology were on the same level of Einstein and possessed the same creativity as Picasso.

The death of Steve Jobs in 2011 turned him into an entrepreneurial deity and had the world in admiration as we studied his achievements as a business man in the technological field. Within the first week of his biography’s release, 370,000 copies were sold in the US, making it the top-selling book in the country book in the country in terms of weekly sales.

 

Money, music and even art are now made on computers and of course that kind of makes the person making computers a musician or artist- kind of. An interesting study done on the website Techcitement, also shows the rise of terms such as ‘geek’, ‘nerd’, ‘geeky’

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As you can see there’s an incredible surge in the use of the words ‘nerd’ and ‘geek’ from 1980 to 2008, it seems that the noun is the center of everyday language just as the words ‘Facebook’, ‘Snapchat’ and ‘Instagram’ have all become part of our vocabulary. Our very language is indeed defined by our technological interaction, terms such as: ‘LOL’, ‘OMG’, ‘BFF’, all text/ internet abbreviations have even been added to the Oxford English Dictionary. If you tried to explain that to an alien, they would probably think the human race were a bunch of raging nerds.

With films like ‘The Social Network’ coming out about Facebook and ‘The Internship’ about Google, and the new HBO series ‘Silicon Valley’, the subject of bio-epics and the heroes of the screen are the men that pioneer the internet and social media. As Jan Koum (Whatsapp founder), Larry Page and Sergey Brin (Google founders) and Mark Zuckerberg (Facebook founder, of course) enter the world’s richest list, these are not only the men of the future but those we want as future husbands. Women swoon at men saying ‘ I just released a new app’ over ‘I just bought a new car’. It’s not because we want them to set our e-mails up on our iPhones, it’s the well-known and natural attraction of women to power, (and sexy tech support is just a benefit).

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Another huge factor is that as 90s kids we were the first generation exposed to the pixely beauty of video games: Gameboys, Nintendos, Tamagotchis and to this day I still proudly mention my level 90 Charzard. Even model Cara Delevigne makes gaming fashionable by claiming to be an avid X-box fan. There’s a reason why we spend hours crouching over our parent’s shoulders trying to teach them how to attach a photo to an email. It’s because as we grew up, computers grew with us. Before you were passing notes, then suddenly you could chat over to your friends over this thing called the internet (we all remember those long MSN sessions). Suddenly you could send your ‘crush’ a smiley face, an xoxo, and even-gasp-a love heart just by the touch of a button. We are the technology generation, it’s as simple as that.


Toni PhillipsOctober 21, 2011
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4min17

This month the world lost an innovator whose legacy is felt worldwide every day. The founder of Apple Steve Jobs, who on the 5th of October lost his long battle with cancer, has had an undeniable effect on the way that we use technology. Jobs’ legacy, from the introduction of the personal computer in 1978 to the revolution of the music industry, with the launch of the iPod and iTunes at the beginning of the millennium, has had a profound effect on importance of technology on the world.

Jobs’ legacy, Apple, was started in 1975 when, along with friend Steve Wozniak, Jobs created the first Apple Computer. The Eighties saw possibly the most important Apple product with the launch of the Apple Mac which would revolutionise the computer for personal use. Despite this early innovation, arguably the most significant product made by Jobs’ Apple would be the iPod released originally on the 23rd October 2003 which would come to redefine the entire music industry. The first year of the iPod and its software iTunes saw the downloading of 30 million digital tracks and on the 24th February 2010 the company sold its tenth billion download. Not content with revolutionising the music and computer industries, the launch of the iPhone in 2007 brought together all of the Apple products and revolutionised the mobile phone industry, being, as Romain Moisescot, creator of allaboutstevejobs.com has written, ‘the equivalent to putting a computer, an iPod and a phone in your pocket’.

The personal computer industry that was started by Job’s would be redefined in 2010 with the iPad, which would hail the start of the ‘Post-PC’ era. The iPad, Jobs claimed would eradicate the need for the PC altogether. If this prophecy is realised, than Steve Jobs will have played a crucial part in the foundation and destruction of a single technology, without which many facets of life would fail to function.

At the heart of Jobs philosophy was the need to think differently and he claimed that the people that used Macs were dreamers who would change the world. This statement seems to describe best Jobs himself, as his influence on technology in undeniably far reaching and as Apple continue to create innovative products the legacy of its founder will no doubt endure. This legacy is best illustrated with the queues of people waiting for the launch of the new iPhone, the 4S, released last Friday which sold 4 million in its first weekend.

 

 

 



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