pr

Jeff ArmstrongJeff ArmstrongNovember 3, 2017
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3min78310

PR is an essential ingredient for any company looking at ways to connect with consumers, increase exposure, improve brand awareness, and engage with its audience creatively.In the past, PR as an industry has been highly stereotypical with it’s general activity being to generate a few headlines and no interest in generating actual customers. However, Bank Republic a new PR company launched in 2017 has already been at the forefront of several campaigns this year all aimed at going against traditional structures and strategies that upset clients and consumers in the past. The growth of Bank Republic has been the fact that it acknowledges that PR involves many people beyond the traditional communications professionals in your company, and they understand that being able to measure performance builds trust with clients. Managing Director, of Bank Republic, Preslava McCarthy commented “Bank Republic offers a fresh take on public relations by bringing thought leadership, content marketing, and digital PR together to help our clients control their messages, earn placements in reputable publications, and build true industry influence”.

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It seems Bank Republic’s unique process for content creation, more than 5,700 publication relationships, and custom content publicity stunts has been a winner for all their clients.

Paul Lister from Dechavel Watches who banks with Bank Republic commented “We had used a few US and UK , PR firms in the past and we were never impressed with the results. After completing our merger this year. We decided to sign a 2 year contract with Bank Republic and the results have been amazing. Bank Republic is dedicated to helping you actually understand which PR efforts are driving results for your business. We needed audience engagement in the Luxury sector especially after the release of our Royal Collection of watches and we were impressed with the level of engagement and most importantly sales generated”

Companies will always  need brand awareness, media coverage, and audience engagement, especially in a world where traditional advertising is now frowned upon. The PR industry has been in need of an overhaul for a long time and Bank Republic are simply setting the trends for others to follow by disrupting and rewriting the rules one brand at a time.


Ann FooAnn FooOctober 18, 2013
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6min105

So as Ibiza’s parties came to an end last weekend, with Nikki Beach’s Red Party, and closing parties at Booom, Ushuaia, Pacha, Space and others, we look at what’s been the best of the island this season.

Night

For a solid, new dance-all-night event, there wasn’t much beating Solomun on Sundays at Pacha, with an added bonus of a free after party ‘til the silly hours at new Resort Destino – if you were lucky enough to bag a wristband.

 

The sell-out Music On at Amnesia on Fridays remained a favourite though, with one of the finest laser light shows, and Carl Cox and Marco Carola filling the main room and terrace with banging beats.

Day

The best new opening of the year was the Ibiza outpost of the famous Nikki Beach, in Santa Eulalia del Rio. With its ocean views, sexy staff and top-draw cocktails – it proved the perfect palace for people watching.

Also new on the scene was the lesser known Hidden at Cala San Vicente. Although perhaps a little tricky to find, this retro-style, family run bar and restaurant had a surprise at every corner, even boasting mini golf and outdoor ten-pin bowling, along with stellar cocktails from one of London’s finest mixologists.

And if you really wanted to ramp up the pace, day party ANTS at Ushuaia was on form all season, with trippy man-size insects running free, giant ants in the pool and up the walls, and a show-stopping finale, complete with trapeze artists and fireworks. Andrea Oliva tore up the crowd – I’ll be joining the colony next year again for sure.

Eat

Newbie shake shack Dunes in Playa D’En Bossa offered a great burger selection, and some quality down-time, post-day party. With a US-feel, reasonable prices and friendly staff, I’ll be going back.

Or for something finer, the institution that is La Masia in Sant Miquel was a pleasure to visit – with its grape-strewn courtyard, fairy lights, a delightful maitre d’ and giant portions, (where we found there was so much food, two could easily share starters and mains).

Deco at the art deco-inspired Hotel Es Vive remained a gorgeous place to dine. Overseen by the charming Jason Bull of Sands fame, the stunning black and white dining room proffered a classic brasserie menu together with an extensive cocktail list. We grabbed a copy of the new Hotel Es Vive 3 CD album on our way out, to remind us of this chic hangout back in the UK.

And forever breath-taking was the spectacular Hacienda Na Xamena. This luxury resort set in the hills of the north, offered both great platters for the day in its Eden Lounge, and a sumptuous gourmet restaurant Sueño de Estrellas –perfect for those special occasions.

Fly to Ibiza for the start of next year’s season, searching for fares on travel search site momondo. Return flights to Ibiza from London next May 2014 start from £133.

(Price true as of date published – terms and conditions apply.)

 



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