Royal nursery designers Dragons of Walton Street today unveiled its new concession in world-famous department store Harrods as part of an exciting expansion.
The Knightsbridge firm already has outlets in Moscow, Monaco, Hong Kong and the United Arab Emirates, as well as recently launching a design studio in Walton Street, but says the collaboration with Harrods is its most exciting to date.
Founded in 1979, Dragons of Walton Street is famous the world over for its hand painted furniture and bespoke children’s rooms.
With clients including everyone from international royalty to Hollywood’s A-list, the company has grown significantly over the years and will now have a significant presence in the department store’s legendary 4th floor.
Managing Director Lucinda Croft said it was a hugely exciting time for everyone.
“We have had to keep this move secret for a long time so it’s lovely that the cat is finally out of the bag,” she laughed.
“Harrods has been at the end of our street since we moved here 36 years ago so we’re delighted to join forces and ensure our timeless furniture and accessories is available to a wider audience.”
From Beatrix Potter to Paddington Bear, Dragons of Walton Street holds the sole UK licences for a number of well known children’s favourites, as well as creating some simply beautiful designs of our own.
“The only limit to what we can do is a customer’s imagination,” Lucinda added. “Whether it’s a simple sketch or a detailed moodboard, our designers can work wonders with any budget. We can provide specialist support on space planning, colours, artwork, fabrics, upholstery, curtains, blinds, lighting, accessories and furniture design.
“The new studio in Walton Street has been set up to do just that, to make a special dedicated place where Dragons Interiors can work with customers and other interior designers to transform a passing idea or vibrant colour, theme or favourite story, into a beautiful, inspiring and functional interior.”
Princes William and Harry grew up in the comfort of a Dragons’ den, as did their cousins Princesses Beatrice and Eugenie.
They have been joined by the offspring of famous celebrities including Madonna, Victoria Beckham and Gwyneth Paltrow. Even David Cameron’s daughter Florence has her very own rush-seated chair – a Dragons’ best-seller – complete with bespoke artwork incorporating her father’s famous front door.