Launching campaign “Fly Stansted” of the N°1 European airport
Stansted this month launched its ‘Fly Stansted’ campaign to highlight that it is the European airport for London with over 150 direct scheduled connections available on its route network, more than any other airport in the UK.
Stansted takes the hassle out of flying by offering passengers the best on-time performance of any major airport in the south-east, and with an
£80million project underway to transform the terminal building and retail offer, the ‘Fly Stansted’ campaign is looking to attract even more passengers to London’s third busiest airport.
The campaign, targeting road and rail sites plus underground stations across key areas of central, east and north London, shows passengers that Stansted offers the best choice and flight frequency to Europe of any London airport and promotes the availability of safe and secure on-airport parking from as little as £5 a day. The campaign is also running across Essex, Hertfordshire and Cambridgeshire.
Stansted’s destination map expanded again last week with new Ryanair services to France and Morocco, the first of nine new routes set to be unveiled by the airline in the coming months. More flights to Switzerland, Romania, Croatia, Czech Republic, Sweden and Montenegro will be taking-off from Stansted very soon, while Loganair and Atlantic Airways will also launch new flights to Dundee and the Faroe Islands respectively. In addition, charter operator Thomas Cook Airlines will add more flights and new destinations across the Greek Islands, Turkey and the Canaries this summer.
Andrew Harrison, Stansted Airport’s Managing Director:
“Stansted has been one of London’s best kept secrets for too long now, and it’s time we told passengers what they’re missing out on.
The airport has an unrivaled network of European destinations and is the south-east’s most punctual major airport so our ‘Fly Stansted’ campaign is designed to drive home the message that we really are the European airport for London – both in terms of choice and on-time performance.
Stansted has returned to passenger growth over the past year as more and more passengers, especially the savvy business traveller, recognise that the extensive choice of destinations and flight frequency together with our excellent punctuality record makes the airport a very attractive and competitive option when flying to and from Europe.
We know that 46 million journeys are made each year by passengers living in the area around Stansted but only 12 million of those flights are taken from the airport itself. What we want to do is make sure that passengers choose Stansted whenever they can.
We’re already making really good progress in cutting through the myths that have surrounded Stansted in the past and I’m sure our ‘Fly Stansted’ campaign will boost awareness of what’s on offer at the airport. Taken together with the significant investment we are making to improve facilities, our drive to provide even greater choice of destinations and the easy and affordable parking options available at the airport, Stansted really is the most obvious, convenient and exciting choice for anyone planning to head off to Europe this summer.”