It all started when Samantha worked in her family’s jewelry business and attended the Fashion Institute of Technology in New York City, where she took classes in jewelry design. While there, she discovered that her interest lay in wax carving. She took a class where she was required to fabricate jewelry casted from her wax design. After Samantha received positive feedback from the class on her final project (a necklace), she realized she had designed something special, and vowed to create a jewelry line off of it when the time was right. This experience literally led to her establishing her very own luxury brand Samantha Siu, Inc.
Samantha Siu, Inc has one primary purpose of creating unique and well-crafted jewelry that spreads good and spreading good comes as second nation to Samantha who is both the President and Chief Creative Director of the brand. She grew up within the jewelry industry, but found her first passion through high school summer trips to China teaching underprivileged children English. She dreamed of a fulfilling life dedicated solely to volunteer work. However, an aunt reminded her that, “the greatest impact can only be achieved through proper funding.”
Each necklace purchased from Samantha’s “A Love Affair” collection will have 10% of its net profit donated to the Phoenix International Foundation, a faith-based non-profit. It was created as a sister organization to Samantha Siu, Inc, and provides aid to global projects that are meaningful to the Samantha Siu story. Most recently they announced that due to the current situation regarding the Coronavirus; 20% of all purchases will go towards providing masks to children in third world countries as well as supporting The Endangered Asian Elephant Project By Save Elephant Foundation.
It seems as the brand keeps giving, it keeps receiving more amazing opportunities as Samantha Siu, Inc has recently been announced as a Bronze category sponsor for the 6th annual National Film Awards UK which is scheduled to take place on the 1st of July 2021. Samantha Siu, Inc. will be sponsoring the Best Screenplay category at the prestigious awards ceremony set to take place at the Porchester Hall in London, UK.