Bronze SponsorInterviewJewellery

Lena Cohen: Redefining Elegance with Timeless Jewellery Designs


1. What inspired the creation of Lena Cohen Jewellery?

Lena Cohen Jewellery finds inspiration in the beauty of everyday life and the people who inhabit it, striving to craft pieces that evoke emotion and resonate with contemporary lifestyles. The stylish individuals of bustling cities like London provide a wealth of inspiration, blending modernity with elegance and functionality. We are inspired by modern women and men who opt for comfortable yet stylish attire, complementing their look with unique combinations of fine jewellery.

2. Can you tell us about the materials and techniques used in your Jewellery pieces?

Our jewellery is hand made to the highest standard of excellence. In our production we use only 18-karat gold. When each piece is made, the diamonds are hand picked for a perfect marriage, before it goes for setting. Once the setting process has been completed, each piece is checked for any imperfections. Only then will the item go for the final process of polishing, as client satisfaction is a priority for us.

3. How would you describe the style and aesthetic of Lena Cohen Jewellery?

In our jewellery design philosophy, we aim to achieve a modern classic style. Our pieces exude elegance through the use of luxurious materials without appearing outdated. We focus on clean lines and delicate shapes expertly crafted from 18k gold and diamonds. Our approach is less about making a bold statement and more about embodying a sense of understated luxury.

4. What sets Lena Cohen Jewellery apart from other Jewellery brands?

Our motto is “Buy jewellery from jewellers.” We refrain from outsourcing production to factories, sourcing only certain components (like chains) from trusted partners. All our jewellery is meticulously handcrafted here in the UK, using locally purchased precious stones and gold.

From the outset, we made a conscious decision to provide customer service tailored to individuals with a genuine passion for our products and a personal commitment to client satisfaction. When you reach out to our customer service, you are connected directly to a dedicated member of our team. Our loyal clientele deserves a more meaningful interaction than robotic responses or disinterested representatives. Despite our bustling schedule, we strive to uphold this personalized and top-tier standard of customer support.

Plus, we refrain from using professional models in our jewellery photoshoots. Instead, we feature our friends and clients as models. We believe that this approach enhances the appeal of our brand by showcasing our jewellery in a more authentic and relatable manner.

5. Could you share the story behind a specific collection or piece from Lena Cohen Jewellery?

For one of our clients, we create jewellery based on her own designs and it’s a very exciting process! She has an amazing sense of style and working on jewellery for her is always a pleasant challenge. For example, we recently created an alternative earring backs for this client: diamond flower screw backs. It turned out very beautiful: a diamond earring with a diamond back! I would also like to talk about our diamond jacket earrings: we worked on them for a long time and came up with a twist-up jacket: in this way, the floating diamonds under the earlobe are securely fixed and do not become loose, as often happens with earrings, where the jacket is attached with a standard butterfly back.

6. How do you stay innovative and on-trend in the ever-evolving Jewellery industry?

It’s quite simple: we prioritize listening to our customers. Through this process, we’ve observed a fascinating trend – while elaborate and intricate jewellery designs may catch the eye on social media, when it comes to actual purchases, classic pieces tend to be the preferred choice. The fashion landscape of the city plays a pivotal role in shaping trends. Customers lean towards high-quality items that seamlessly complement their personal style, as eccentric designs can sometimes be challenging to incorporate. Being immersed in the vibrant fashion scene of London provides us with valuable insights to stay ahead of the curve.

7. What values or messages do you aim to convey through your Jewellery designs?

Through our jewellery designs, we aim to convey values of elegance and quality craftsmanship. Our commitment to listening to our customers and creating classic pieces that resonate with their personal style reflects our dedication to providing high-quality, timeless jewellery that stands the test of time. We seek to embody a sense of “quiet luxury” while maintaining a strong connection with our clients through genuine, attentive customer support.

8. How do you see Lena Cohen Jewellery brand in the future?

We strive to maintain a small, family-oriented approach to our y brand. As a close-knit team of dedicated jewellers, we are deeply invested in every step of the process, cherishing the personal touch that comes with a boutique-style operation. Our passion lies in creating pieces we love, prioritizing enjoyment over scale, and ensuring that our craft remains a labor of love rather than a source of stress.

9. Can you talk about any upcoming projects or collaborations that Lena Cohen Jewellery is working on?

The next collaboration that we are looking forward to is the 10th annual National Film Awards UK here in London UK. We will be one of the sponsors of this important and creative event.

Also we are currently in the process of developing a new website that will also showcase our upcoming collection of rings. Our focus is on enhancing and streamlining the online ordering experience for our valued customers. Additionally, we are exploring potential collaborations with international partners (it will probably be France), with various exhibition and boutique opportunities on the horizon which we may consider participating in.

10. Now, you have just been announced as one of the sponsors for the prestigious 10th annual National Film Awards UK. This is an amazing achievement for your company. How excited are you to partner with the National Film Awards UK?

We are absolutely thrilled to be announced as one of the sponsors for the prestigious 10th annual National Film Awards UK! This is a fantastic achievement for our company, and we are incredibly excited to partner with such a renowned and celebrated event.

The National Film Awards UK is a remarkable platform that honors excellence in the film industry, and we are proud to support and be a part of this celebration of creativity, talent, and hard work. Our team is looking forward to the opportunities this partnership will bring and to contributing to an unforgettable event.