Lionesses Inspire a Travel Boom as UK Fans Flock to St Gallen for Women’s Euro Final
Women’s football is having a moment – and UK fans are making sure they don’t miss it. New travel data from Opodo reveals a 95% surge in flight searches to St Gallen, the host city of the UEFA Women’s Euro Final, as England’s Lionesses prepare to defend their title.
This spike in demand far outpaces the men’s UEFA Euros 2024 final, which saw a 38% increase in bookings to Berlin. The figures highlight a seismic shift in the sports tourism landscape, proving that women’s football is no longer just growing—it’s thriving.
The biggest surge in searches fell on the 11th and 12th of July, up 144% and 133% respectively, aligning with the much-anticipated England vs. Wales clash on 13th July. The excitement is palpable, and the numbers confirm it—British fans are travelling in droves to witness history in the making.
Women’s Sports Driving a Travel Revolution
The impact of women’s sports on tourism doesn’t stop at football. Opodo’s data also reveals that travel demand for the 2025 Women’s Rugby World Cup is already up 23% year-on-year, proving that this movement is here to stay.
Pablo Caspers, Chief Travel Officer at Opodo, commented:
“This International Women’s Day, our data reflects an incredible surge in people travelling for women’s sports. Fans aren’t just watching—they’re showing up in record numbers. We see many fans booking in groups, and our goal is to make their trips seamless with Opodo Prime, giving them ultimate flexibility when planning their journeys.”
Opodo Prime: The Game-Changer for Sports Fans
For fans biting their nails over knockout rounds, Opodo Prime is the ultimate travel companion. Whether booking at the last minute or cancelling flights stress-free, sports lovers get unrivalled flexibility, covering 700+ airlines and securing exclusive travel perks.
What’s more, Prime members can share benefits with friends and family, with over 12 million travellers already enjoying access to discounted flights and flexible bookings.
As the Lionesses gear up for another historic final, one thing is clear: women’s football is leading a sports tourism revolution—and UK fans are packing their bags to be part of it.
