Bloomsbury Flowers: Where London’s Quiet Romance Comes to Life
In a city that thrives on creative tension — between modernity and tradition, elegance and boldness — there is one florist that has, for decades, managed to reflect London’s soul in bloom. Bloomsbury Flowers, located on Great Queen Street in Covent Garden, has long been known for its refined aesthetic, a poetic balance of seasonality, structure, and emotion. But since its acquisition in 2022 by Anoma Radkevitch, a Sri Lankan–British creative entrepreneur, the brand has entered a confident new chapter — one rooted in both artistic instinct and thoughtful expansion.
Radkevitch, whose path to floristry was anything but conventional, studied biology and built a career in international development before motherhood — and a calling to create — reshaped her trajectory. Her love of nature, harmony, and quiet beauty found its natural outlet in flowers. Today, she channels that sensibility through both Lady Flora, her award-winning florist in Berkshire, and Bloomsbury Flowers, which she leads with an ethos of grace, sustainability, and unshakable attention to detail.
In 2024, Radkevitch further expanded her floral vision by bringing the long-established online florist Clare Florist into her portfolio, followed by In Water Flowers, a contract, event, and wedding specialist, in 2025. This growing family of floral brands reflects a philosophy rooted in creativity, community, and excellence — not scale for scale’s sake.
Yet even as Bloomsbury Flowers evolves, its core remains unchanged: a commitment to thoughtful, high-end floristry that feels effortless but is anything but. The shop is a jewel box of floral textures — hellebores, ranunculus, parrot tulips, and trailing jasmine, all curated with a quiet confidence. There is restraint, but never coldness. It’s no surprise that the brand is trusted by the likes of British Museum, Royal Opera House, Nomad, and private clients who expect not just beauty, but meaning.
Under Radkevitch’s leadership, sustainability has become a central pillar. British-grown blooms are championed wherever possible, and waste is carefully managed. Staff are trained not only in the technical craft of floristry, but in the emotional intelligence needed to deliver flowers that genuinely move people.
It is this blend of heritage, sensitivity, and vision that makes Bloomsbury Flowers not just a business, but part of London’s cultural fabric — quietly shaping life’s biggest moments, from weddings and West End openings to intimate gestures of love.
And in 2025, that presence will be felt in a new and exciting way: Bloomsbury Flowers will proudly sponsor the National Film Awards, set to take place at the historic Porchester Hall this July. From stage design to red carpet arrangements, their signature artistry will play a leading role in transforming the evening into a living celebration of British film, storytelling, and craft.
📍 Visit Bloomsbury Flowers:
5 Great Queen Street, Covent Garden, London WC2B 5DG
📞 020 7242 2840
🌐 www.bloomsburyflowers.co.uk
📧 info@bloomsburyflowers.co.uk
