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A new  bi-monthly shopping experience launches in London in May. Blueberry Nation is aimed at connecting unique and exciting brands directly to consumers in a one stop event geared at putting the fresh and exciting feeling back into Shopping.

IEG Global (the organisers) have partnered with both Chelsea Monthly and Brand Weekly magazine to put on an event which is set to revolutionise the way we shop.

Lucy Coleman, Editor of Chelsea Monthly commented “Blueberry Nation aims to deliver a seamless, tailor-made experience  by understanding that channels have multiple roles for shoppers; they aren’t just where shoppers buy products, they are where they go for advice, prices, inspiration, excitement , prices, savings, information, special offers, range, and product experience in order to make a purchase”

From fashion, gadgets, jewellery, health, beauty, sports , leisure , food and drinks.  All participating brands will receive the exciting opportunity to introduce their products directly to consumers enabling them to make a lasting  impact on the purchasing  journey in many more ways than before. The opportunity to change shopper behaviour is better than it has ever been. Blueberry Nation will provide the retailer or brand the environment to  all the channels at its disposal to meet shoppers needs and  reap the long term  rewards.

With a perfect mix of entertainment, a fully functional cocktail bar, a live fashion catwalk show, music performances, photo-booth fun, and a chance to enjoy some of the UK’s best DJ’s . The atmosphere at Blueberry Nation will certainly be a Shoppers Paradise.

BlueBerryNation(BB)blueHead of Marketing at Blueberry Nation, Steve Campbellcommented “Our aim is to make Blueberry Nation, the ultimate shopping party. We want to create an environment which alters the traditional , embraces creativity and celebrates fun. Put quite simply, Blueberry Nation is putting the fun back into shopping for consumers and the excitement back into selling for passionate brands looking forward to introducing their products directly to our target audience”.

For more info. on Blueberry Nation. E-mail: