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Freddy launches on Chelsea’s Kings Road!!


Freddy launches a pant room concept store at 55 King’s Road as part of their global expansion plan. Freddy steps into the premises in the heart of London’s historic road, the prestigious fashion destination synonymous with 1960s style. Here the brand will create its own legacy; a UK base with exclusive ranges, and uncompromising innovation to include a dedicated fashion pant area of signature Freddy Style. The two-floor space in South West London is set to become an inspirational showcase for the brand and it’s new direction.

The 50sq meter area will include a wide selection of brand new fashion WR.UP® pant styles for women with something for every size and taste, from cutting edge looks to classic styles. Freddy’s patented WR.UP®trousers are the ultimate fashion item to take you from day to night, keeping your look sleek. Using a silicone waistband and patented fit to offer great shape and hold as well as being wearable the WR.UP® trouser helps to lift and shape your figure resulting in the perfect streamline shape.

The retail space – named PANT ROOM – will becomes part of an expansion which has seen the opening of new sales points globally, thus strengthening its single-brand store development strategy in Italy and worldwide, with a long-range approach that will involve more important international locations in the months to come.

Freddy, 55 Kings Road, London, SW3 4ND