Aug 2011Chelsea MonthlyFashion & StyleShopping

Introducing Jessie And James – Vivienne Westwood Design Duo Launch New British Baby Brand Inspired By Billy Their Kid


Former Vivienne Westwood designer James New and creative head pattern cutter Jessica Richard
announce the launch of a new British designed and manufactured baby and kidswear brand, ‘Jessie and James’.

The birth of their baby son Billy inspired them to collaborate together through fashion, which led them to design a range of kidswear for boys and girls aged three months to three years targeting fashion conscious parents, family and friends.

“Our ethos is to produce high quality modern kids wear clothing with a strong unique identity. We use innovative cutting principles to create new silhouettes, which are fun and enhance a child’s individual character. Every effort is focused on making each garment comfortable, practical and always fashionable.”

Jessie and James will maintain its British design roots and be entirely produced within the UK, with fabrics sourced from northern mills and manufacturing taking place in Nottingham.
The range features 100 per cent interlock and pima cotton jersey as the foundation of the collection to give babies and children the softest most comfortable feel possible, offering parents practicality and making the range very easy to wear and maintain.

The first range, entitled ‘Under Construction’, features a collection of playful jersey and cotton mixed dresses with big patch pockets, circle skirts, pleated blouses, and asymmetrical capes. For the boys there are cool zip up hoodies, baggy trousers, dazzling dungarees, patchwork tops and t-shirts with roll up sleeves featuring contrast colours and prints. Babies are dressed in quirky jumpsuits, culotte skorts and charming playvests.
Together the collection displays the designers’ joy of playing with shapes and providing little ones with a wonderfully distinctive wardrobe.

Colours of this season range are classic navy, vibrant red and caramel beige. Design features include raw edges, summer stripes, colourful checks, contrast colours and bold floral prints producing pieces that can be combined in many different ways to create versatile and individual looks for trendy tiny tots.