Pickles & Co: Birmingham’s Cult Salon Steps Into the Spotlight at the National Reality TV Awards

Pickles & Co, long hailed as one of the Midlands’ best-kept beauty secrets, has just been announced as a Bronze category sponsor for the National Reality TV Awards 2025—marking a moment where the worlds of style and screen officially collide. For Director Jade Powell and her award-winning team, this isn’t just a partnership—it’s a platform to bring their 5-star experience to a new, televised audience.

“How exciting is this! Pickles & Co Hair Specialists get to work in partnership with the National Reality TV Awards,” says Powell. “As a team we are delighted to be part of this year’s event and look forward to a long-term business relationship.”

A Jewel in the JQ

Pickles & Co isn’t just another salon—it’s a statement. Known for its calming atmosphere, friendly team, and industry-respected colour work, the space has cultivated a loyal following over its 11-year run in the Jewellery Quarter. Clients come for the balayage and styling—but stay for the warm energy, the honest advice, and the sense that this is more than just a haircut.

From precision blonding to bespoke styling, their work turns heads for all the right reasons. And it’s not just clients who take notice. Other salons send their stylists to train at Pickles & Co’s Academy, where techniques, trends, and timeless craft are all passed on with care and skill.

“Flexibility is our foundation,” says Powell. “We stay ahead of trends without forgetting the classics. Our team is classically trained, but we’re always evolving. That balance is what makes us different.”

More Than a Salon – It’s a Philosophy

In an age where every product is vying for “clean” and “green” status, Pickles & Co quietly gets on with the job. They’ve long used vegan, sustainable products, and even take hair recycling seriously—reducing waste while creating luxury.

Their go-to colour system is NAK Hair—an innovative brand rooted in clean beauty, giving clients vibrant, expressive hair without sacrificing health. “Healthy hair is always the goal,” Powell adds. “No trend is worth damaging the foundation.”

This ethos underpins every appointment. Whether it’s a dramatic balayage transformation, seamless hair extensions, or effortless barbering, the approach is the same: bespoke, high-standard, and client-first.

Five Stars, One Standard

The salon’s reviews read like love letters:

“I’ve never been able to get my blonde this bright and ashy.”
“Always makes the best coffees.”
“Colour is stunning, and she creates a really comfortable, chill atmosphere.”

These aren’t just compliments—they’re testaments to consistency, the kind of quality that doesn’t rely on gimmicks, just genuine artistry and heart.

Reality TV, Meet Reality Hair

With their new partnership at the National Reality TV Awards 2025, Pickles & Co steps into a larger narrative—one that celebrates talent, transformation, and the stories behind the screen.

It’s a fitting move. After all, reality TV is about the real, and Pickles & Co has always been just that: real people, real care, real results.

As their name begins to buzz across red carpets and celebrity dressing rooms, don’t be surprised if you hear more stars crediting Pickles & Co for that effortless glow-up.

Because in a world full of filters, this salon’s secret is simple: quality, care, and connection—one client at a time