JISOO Fronts Tommy Hilfiger’s Spring 2026 Campaign as Global Brand Ambassador
Global fashion house Tommy Hilfiger has unveiled K pop superstar and global style icon Jisoo as the face of its Spring 2026 campaign, marking a new chapter for the brand as it continues to align itself with influential cultural voices shaping contemporary style.
The campaign sees JISOO embodying the relaxed elegance that defines the season, bringing her signature poise and understated confidence to a collection rooted in modern interpretations of classic American silhouettes. Widely recognised as one of the defining cultural figures of her generation, the singer and actress brings a sense of calm authority to the visuals, balancing contemporary fashion with timeless refinement.
Speaking about the collaboration, JISOO described the experience as an ongoing creative dialogue with the brand’s founder, Tommy Hilfiger.
“It’s so exciting working with Tommy each season and seeing how he captures the moment in modern style,” she said. “For this chapter, I loved how he refreshed classic silhouettes in light, layerable fabrics. There’s a real sense of newness, optimistic, easy and naturally elegant.”
The Spring 2026 collection reimagines familiar wardrobe staples through a softer, contemporary lens. In the campaign imagery JISOO is seen wearing a navy and white striped cardigan paired with the season’s barrel leg jeans, a look that merges casual comfort with sharp tailoring. Other standout pieces include a linen camel waistcoat suit that reflects a polished, preppy sensibility, alongside an oversized transitional trench layered over a textured cable knit cardigan.
The creative direction reflects Hilfiger’s long standing philosophy of merging cultural disciplines. Known internally as the F.A.M.E.S. vision, fashion, art, music, entertainment and sport have long served as the pillars shaping the brand’s collaborations and campaigns. By placing JISOO at the centre of the Spring narrative, the label reinforces its ongoing commitment to working with figures whose influence extends far beyond fashion.
Set within bright interiors that evoke the lightness of spring, the campaign captures JISOO moving effortlessly between relaxed and sophisticated moments, reflecting the brand’s signature balance between classic Americana and contemporary global culture.
Founded in New York in 1985, Tommy Hilfiger has grown into one of the world’s most recognisable lifestyle brands, defined by its distinctive red, white and blue identity and its modern interpretation of classic prep. The brand forms part of global fashion group PVH Corp., which also owns Calvin Klein. Together the companies operate across more than 40 countries worldwide.
The Spring 2026 campaign will roll out globally through Tommy Hilfiger stores, tommy.com and selected retail partners, with fans invited to join the conversation across social media channels.
