Aug 2011Fashion & StyleShopping

The Footwear Designer Collective


After a tough selection process Chelsea Paris, CLEO B, Freya Rose, The Michael Lewis Shoe Collection, Miista and Minna Parikka have been chosen to exclusively showcase their collections at in the Footwear Hall on Olympia’s Upper Gallery this season.

Vicky Ogden, Head of Footwear and Accessories at Pure London commented “It is one of our key objectives at Pure London to nurture emerging talent, and not only will the Footwear Designer Collective give these amazing brands a springboard, it will offer our buyers something fresh and innovative to make their collections stand out next season.”

Fashion-forward footwear brand Miista is based in London’s Hackney, founded by Laura Villasenin. Standing against uniformity in a world that has become cluttered with carbon copies, Miista brings an uncommon beauty to the street.

”Miista is thrilled to have been selected to exhibit at Pure London. The show gives Miista the opportunity to showcase fashion at the cutting edge. We hope to connect both with retail’s hidden gems as well as the UK heavyweights. Pure London will be a great opportunity to tap directly into the UK and international retail market, and establish Miista as a brand to be reckoned with.” Commented Laura Villasenin, Head Designer at Miista.

British luxury label, CLEO B, which launched in 2008, embodies the charisma and design flair of its founder Cleo Barbour. With a standalone boutique in Belgravia, and stocked by London’s Dover Street Market, Cleo B has been named as the new shoe brand to watch by British Vogue, The Financial Times and Grazia.

“I am thrilled to have been selected to take part in the British Footwear Association’s Designer Collective at Pure London. It is a very special opportunity for a new brand and will introduce CLEO B to a new world of buyers and press” commented owner Cleo Barbour.

Luxury womenswear designer Chelsea Paris combines bold design elements from the old world of French culture, with African heritage and British sensibility. The shoes are as beautiful to wear as they are to look at, and are all handmade in Italy.

With exquisite special occasion and bridal shoes, Freya Rose will showcase the very finest materials, such as French lace, freshwater pearls, cubic zirconia and heels adorned in mother of pearl.

Fast gaining international recognition, The Michael Lewis Shoe Collection are known for their high-fashion design aesthetic and superb Milanese quality.

Helsinki-based Minna Parikka’s accessories have graced the feet of women all over the world, including Lady Gaga, Fergie from the Black Eyed Peas, Paloma Faith, Beth Ditto from the Gossip, and Dita von Teese.

The Footwear Designer collective will be showing on Stand Number Fo250 in Trend Led Footwear, on the Upper Gallery in Olympia.