A brand new , London’s luxury rental retailer launches online December 2016: Front Row is London’s premiere destination for on-demand luxury, granting you instant access to rent the latest pieces straight off the runway from the world’s most coveted designers.
According to our sources, “Front Row’s online platform will enable you to keep up to date with the hottest designers and trends of the moment, whilst eliminating the need to purchase. Featuring hundreds of styles from up-and-coming designers and well established favourites – including Fendi, Gucci and Chanel”.
The brainchild behind this innovative new destination is Shika Bodani’s with the main aim to provide a lifestyle service that eliminates the age old question: ‘Will I ever wear this again?’ .
Catering beyond mere party season needs, Front Row allows customers to rent pieces from its curated lineup of couture, ready-to-wear, seasonal pieces and accessories. Stay stylish on the slopes, from après-ski chic in Moncler, to ski-ready in Fendi’s
fur-trimmed monster jackets.
