Perfumes of Arabia London: Bridging Heritage and Luxury in Modern Perfumery

In a market saturated with fleeting trends and mass-produced scents, Perfumes of Arabia London is charting a different path, one rooted in tradition, elegance and meaningful design. Founded by visionaries Abdul Hakim and Habibur Choudhury, the brand has quickly become a name to know among fragrance connoisseurs and style tastemakers, blending the soul of Arabian perfumery with contemporary British refinement.

From Chelsea to Camden and beyond, Perfumes of Arabia is building a fragrance legacy that stands for more than just beautiful scent. It is about identity, storytelling, and elevating everyday moments into indulgent rituals.

A Fragrance House Born from Cultural Pride

Inspired by the rich olfactory heritage of the Middle East, the brand’s mission is to reintroduce the world to the timeless art of Arabian scent-making while making it relevant and accessible to modern consumers. The collection includes a thoughtful curation of eau de parfums, perfume oils, and luxury gift sets, all developed with careful attention to quality and detail.

Signature creations such as Zahra, Amirah, and Ambre Gold have earned praise for their depth and longevity. These blends reveal layers of oud, amber, rose, and exotic woods, unfolding gradually throughout the day. Each fragrance is hand-finished and presented in beautifully designed bottles and packaging that reflect the opulence and artistry of the brand’s cultural roots.

These are not just perfumes. They are statements.

Luxury Made Accessible

True luxury can often feel exclusive to the few. Perfumes of Arabia challenges that idea by offering premium-quality fragrances at fair, attainable price points. The brand’s philosophy is built on integrity, quality, and generosity. From free UK shipping on qualifying orders to elegant gift packaging and personalised scent guidance, every touchpoint is considered.

Whether shopping online or in-store, the experience is consistent, refined and customer-focused. It is this blend of approachability and sophistication that has earned the brand a loyal and growing customer base across the UK.

Expanding Nationwide

With established stores in Aldgate and Basildon, and a newly announced opening at Royal Victoria Place in Tunbridge Wells, the brand continues to grow its retail presence across key destinations. Each new location is carefully chosen to align with the brand’s vision of bringing artisanal perfumery to discerning shoppers in premium retail environments.

Perfumes of Arabia London’s influence also extends online. Through immersive digital content, personalised customer journeys, and a strong presence on social platforms, the brand has developed meaningful relationships with fragrance lovers across the UK and beyond.

Collaborations with respected style influencers and creatives from the worlds of fashion and entertainment have helped introduce the brand to wider audiences. A recent partnership with the National Reality TV Awards (NRTA) marks an exciting chapter that brings together beauty, culture and celebration.

“We’re proud to partner with the NRTA this year,” say co-founders Hakim and Habib.

“It’s a celebration of British talent and creativity, and we’re honoured to bring our fragrances to a stage that champions both. This is just the beginning of a new chapter in the Perfumes of Arabia journey.”

Gifting With Meaning

Perfumes of Arabia has become known for its curated gift sets, which offer a refined way to mark life’s special moments. A standout in the collection is the Oud Lignum Eau de Parfum Gift Set, an elegant ensemble that includes a richly concentrated Oud Lignum oil and a hand-poured Oud Al-Ward candle. This set brings together scent and ambience in a way that feels considered and luxurious. The fragrance itself reveals notes of spice, cedarwood, iris and patchouli, classic elements of Arabian perfumery interpreted through a contemporary lens. Beautifully boxed and thoughtfully composed, it is the kind of gift that leaves a lasting impression, whether shared with someone special or chosen for oneself.

Limited-edition boxes are also released throughout the year in response to seasonal demand, offering customers something distinctive and exclusive while maintaining the brand’s signature accessibility.

Looking Ahead

Perfumes of Arabia London is already establishing itself as one of the UK’s most exciting emerging fragrance houses. With international shipping launching soon and further retail growth underway, its vision is ambitious yet grounded. The brand remains committed to its values, honouring heritage, delivering excellence, and offering something meaningful in every bottle.

In an era where so many beauty products are designed to be used and forgotten, Perfumes of Arabia London invites you to linger. To experience. To remember.

To explore the full collection, visit www.perfumesofarabialondon.com or experience it in-store in Aldgate, Basildon, or Tunbridge Wells.