The Olivier Awards 2015 with MasterCard announces two new broadcast partnerships

ITV’s flagship daytime show This Morning will support the 2015 Audience Award, which is decided entirely by members of the public voting for their favourite long-running West End show.

Voting for the ‘This Morning Audience Award’ will launch on Tuesday 17th February and there are currently a total of 18 eligible shows. The Olivier Awards 2015 will be broadcast on ITV on the evening of Sunday 12th April.

The Olivier Awards are also pleased to be working with a new radio broadcast partner, Magic Radio. The station, available nationally on DAB Digital Radio from January 2015, will be celebrating the partnership with a specially commissioned strand of programming highlighting the best of the West End.