Designing for the Modern, Active Woman: The Story of SAFIRO’s Founder Yulia
Introducing SAFIRO, a sustainable luxury fashion brand crafted for the modern, active woman. Founded by Yulia in 2020, SAFIRO combines elegance, femininity, and sustainability to create personalized, tailor-fitted garments that exude chic and beauty.
We recently had the opportunity to meet with Yulia at the prestigious Berkeley Hotel in Chelsea, where she showcased her Monaco/Italy clothing campaign in partnership with Samsung, displayed on the stunning Samsung Wall. One of the standout pieces from the collection was the Crystal Bronze Corset, designed to accentuate the wearer’s beauty and sensuality.
But how did it all begin for Yulia? From a young age, she was captivated by the art of fashion, often observing her mother being dressed by a tailor and aspiring to create her own garments. It wasn’t until a chance encounters on New York City’s 5th Avenue that Yulia realized her true calling. A woman stopped her to inquire about her outfit, and upon learning it was a creation of Yulia’s, declared she would be her first client when Yulia launched her own line.
Fueled by her love for luxury and the arts, Yulia set out to create a brand that aligned with her vision of beauty, sophistication, and sustainability.