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Luxury expert reveals what luxury items to buy in 2022


The appeal of purchasing luxury items is undeniable, and for many buyers, it is important to make the right decisions about what to buy. Considering that celebrities and social media stars have a significant impact on the world of luxury goods, it is important to recognise which items will remain as an investment for any buyer’s wardrobe.

Experts at Chrono24 have revealed a buyer’s guide for the most desired luxury items for anyone wanting to splurge or invest in luxury and designer goods while making sure their item lasts a considerable amount of time and is sustainable in terms of investment and wear.



Not only is a luxury watch an excellent way to express personal style, but it is also one of the most popular ways of making, at times, significant amounts of profit. Similar to buying luxury cars, a watch can see depreciation in value for a few years after purchase to then later regain and increase price value due to the demand for the premium item and its rarity. This is a big bonus for buyers when seeking out their next investment watch as they know more likely than not – they will see their money increase years down the line after selling.

Some of the most popular luxury watch brands to consider are Rolex, Omega, Patek Philippe, TAG Heuer and Cartier – all of which provide watches that hold significant amounts of investment value as well as deliver tremendous craftsmanship.

Another benefit of possessing a luxury watch is the ability to create a family heirloom which can be passed through generations, building character and can give overwhelming sentimental value as years go on should the watch be cared for accurately.


Handbags are forever a staple in any fashion lover’s wardrobe, but the quality of the item will hold all the power in terms of lasting a lifetime. When buying a luxury handbag, it can be challenging to know which designer or brand to go for as there are so many beautiful choices which is why it’s important to do some research and figure out which one represents your own ethical and personal values.


Some luxury handbag designers and brands to consider for purchase and will appreciate as time goes on are Hermes, Louis Vuitton, Gucci, and Chanel. Although there are hundreds of other brands to choose from, these brands are most widely known for holding value. It is also important to note that vintage handbags have become increasingly popular in the last decade as many buyers like to own a bag which has a history or looks as if it has been worn for decades before.


Undoubtedly, jewellery will remain one of the most desirable luxury accessories and can hold tremendous value for many years, should you choose the right pieces. Not only can jewellery show class and style, but it can also be an effective way of telling a story which is why many buyers choose pieces they know will be passed down for generations.

Buying jewellery can seem challenging, but with such a wide variety of options in jewellery, such as earrings, rings, necklaces and bracelets, the choices are endless.

Jewellery with diamonds or other impressive stones like emeralds or sapphires can be excellent investment pieces as the quality of a stone can make older pieces of jewellery look more vibrant and desirable.

The interest in selling jewellery has been on the increase for years and with worldwide searches to ‘sell jewellery’ on Google seeing a 114% increase over the past two months it is clear to see just how eager people are in this busy market.

Jewellery brands to consider are Cartier,  Dechavel, Tiffany, Van Cleef & Arpels and Harry Winston.

Wallets or Purses

Investing in a solid top-quality wallet or purse is a solid option for any buyer. Everyone needs somewhere to hold their most essential items like bank cards, personal details and photos. They are also effortless to take care of, making them pay for themselves more often than not.

The interest in buying luxury purses has seen massive growth over the past decade as searches on google for ‘buy luxury purse’ have seen a 518% increase just this year alone. The term ‘buy luxury wallet’ had also seen an increase of 287% proving just how desirable the goods are.

In today’s day and age, wallets and purses come in many different forms; therefore, the only option of leather is no longer as many stores offer vegan faux leather or similar quality items, which can be perfect for those who may not want to own leather items.

Some designers and brands that produce high-quality wallets and purses are Louis Vuitton, Stella McCartney, Telfar, Nanuska and Alkeme Atelier.



Although trainers are a given in every buyer’s wardrobe, they can also be a very lucrative purchase. Many limited-edition trainers have increased in value due to the desire to own a very exclusive pair or from a one-time drop.

For example, back in 2020 iconic resale website StockX explored the appreciation of one of the most famous pairs of trainers in history – Jordan 1’s. The results showed that although Jordan 1’s mature in age, the consensus that the trainer retains and increases value overtime is a given. Not to mention the ‘Jordan 1 High Travis Scott’ trainers seeing an appreciation value increase of $1 per day since the release.


Even if buying a pair of trainers for the value increase isn’t the desired aim, many luxury brands sell trainers that last a considerable amount of time if looked after correctly, meaning there would be no need to keep repurchasing and therefore provide a lasting item that will be a staple for years to come.

Trainer brands to consider are Off-White X Nike, Adidas X Yeezy, Dior, Balenciaga, and Gucci.

Experts at Chrono24 commented: “Buying and investing in luxury goods has dominated the fashion industry for decades, and with today’s generation wanting everything at the click of a button, it can be easy to make irrational and fast decisions when purchasing expensive pieces.

“This guide gives a perfect example of which items would provide buyers to make the most out of their money and shows insight into which areas of luxury goods tend to increase in value. The guide also shows how incredible finding the perfect luxury item can be and helps to remain friendlier to the environment, create family heirlooms, and provide years of enjoyment.”