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A Match Made in Beauty Heaven: The Essential Gift for Glamorous Mums


This Valentine’s Day and Mother’s Day, give the gift of renewed self-confidence with Rumi Cosmetiques, a beauty brand that challenges the notions of ageing, and instead celebrates and supports women beyond 40.

If you’ve noticed your mother or grandmother becoming less confident due to the changes her body is going through — thinning lashes, sparse brows, and more — present her with a product that not only makes her look good but also does good! Ageing is a privilege, not a taboo, and every woman deserves the opportunity to feel her best.

Focusing on enhancing natural beauty, Rumi Cosmetiques offers a variety of beauty products tailored for mature eyes, brows, and skin. It mainly chooses natural ingredients, ensuring that all products are vegan, cruelty-free, and specially designed for sensitive eyes and skin. Gifting her the best in beauty is not just an indulgence; it’s an act of love.



Powerbrow+ Tinted Eyebrow Gel (RRP: £26)

Rumi Cosmetiques’ latest offering, the PowerBrow+ is not your average tinted brow gel; the unique formula delivers an intense, natural-looking colour, ensuring brows stay on point throughout the day and includes active ingredients to nourish and thicken. Specifically made for mature women, PowerBrow+ fills, shapes, and defines brows, providing a natural, youthful appearance. It is available in three shades – Espresso, Mocha, and Latte.


VolumeCare+ Mascara (RRP: £31)

VolumeCare+ Mascara is a 2-in-1 solution that coats even the shortest of eyelashes while it conditions and nourishes. Peptide and biotin build healthier and stronger eyelashes which are less prone to damage. Its unique formula achieves the appearance of longer, thicker, and healthier eyelashes. Available in dark brown or black, it is also water-resistant.



LashCare+ and BrowCare+ (RRP: £64 each)

Formulated with biotin and peptide, LashCare+ and BrowCare+ build stronger lashes and brows, making them less vulnerable to damage. Suitable for sensitive skin, the ingredients contain vitamins and natural extracts to stimulate keratin production and moisture retention.


LushLine+ Waterproof Eyeliner (RRP: £26)

The LushLine+ Waterproof Eyeliner is the first to be specifically crafted for mature eyes, effortlessly gliding on delicate lids without pulling. Available in three shades (natural black, natural grey and dark brown), it’s both smudge-resistant and waterproof, ensuring for an all-day glamorous look. Dermatologist-tested and non-irritating, it features a precision smudge tip for seamless blending and a built-in sharpener for precise application. Plus, it contains active ingredients that nurture your lash line and promote lash growth.


Rumi Cosmetiques has a 100% ‘Does What It Says’ Guarantee. If customers aren’t happy with the results, they can receive their money back.

Review overview

Customer Satisfaction8.6
Brand Engagement8.5
Design Aesthetic8.3
Price Point8.5


Great range of products and we recommend.