What inspired you to pursue a career in fashion, and were you interested in fashion from a young age?
I was always interested in fashion from an early age. I come from a house where art was very dominant and also sewing and knitting. My first memory of myself as a young kid was cutting up my fur puppet Mr. Oizo and stitching patches onto the pockets of my jeans. I loved experimenting and getting creative with my clothes, it was a form of self-expression and communication. It wasn’t until my early 20’s that I realised that I wanted a career in fashion. I studied in Tel-Aviv and continued my studies at ESMOD in Paris where I eventually graduated and gained my first work experiences in different fashion houses. Further along the line, I moved to Florence Italy as I knew this is where I wanted to start my brand.
How would you describe the Yarden Mitrani brand to our readers?
The Yarden Mitrani brand is new-couture luxury womenswear bringing elements from the haut couture world into wearable clothes. We produce high quality luxury garments that are timeless and sophisticated. We are a conscientious brand that is aware of the industry that has gone before and we want to make a difference when it comes to sustainability. We are always searching for new and innovative fabrics. Everything is sourced, made and produced in Italy and as a brand we stand by the mark ‘Made in Italy’.
What is your favourite aspect of being a fashion designer?
My favourite aspect of being a fashion designer would be building the garment and seeing my creativity and visions come to life, so draping and working on my dummy is the part which excites me the most and sends me into my flow zone, this is definitely my favourite part of what I do.
What skills according to you are necessary for a successful fashion designer?
You definitely need passion, hard work and perseverance because it’s so hard to break through into the fashion industry but having creativity is of the utmost importance because you need to keep on delivering with new ideas with every collection. You have to be proactive and adaptable and open to trying new things and also have good technical and sewing skills which will help along with business, leadership and communication skills.
What do you consider the most important facets of the fashion industry?
The most important facets I believe are, fabrics and textiles, good designs, reliable manufacturers, the right trade shows and various forms of advertising and promotion.
What about the challenges that you met and how did you handle them?
The challenges never end, you learn to navigate your way through them or around them. Breaking into the fashion industry is never going to be easy for anyone. You just keep going and learning along the way but as long as you have passion, nothing will stop you.
The fashion industry is constantly evolving, especially with the advent of social media and fast fashion. How do you balance and maintain your success?
I keep abreast of what is going on in and around the fashion industry and also what is happening on social media but I think the key is staying true to yourself, the more you do that the more you will define yourself from other brands. There is enough room out there for everyone and the difference you bring will entice your audience.
We heard that Yarden Mitrani has just been announced as a sponsor for the 9th anniversary of the National Film Awards UK. How excited are you to partner with the National Film Awards UK and will you be wearing one of your own designs to the event?
We are very excited to partner with the National Film Awards UK and are very much looking forward to flying in for the event. I love the UK, my wife is from the UK so it will be lovely to be back there. We also have the privilege of dressing the presenter Louise Gookey which is also very exciting. Another one of my designs will grace the stage when my wife and I will present an award for Best International Film as she will be wearing one of my designs also.
Where can readers purchase your collection, and is there a special way to contact you for a custom order?
Readers can ultimately shop online on our website www:yardenmitrani.com or if someone wants a bespoke service then they can contact me directly at +39 388 638 0026 or email www.yardenmitrani.com
