Step into the enchanting world of beauty and glamour as we delve into an exclusive interview with Meggie Morgan, the creative genius behind Meggi Lashes. In this captivating exploration, we uncover the secrets, inspirations, and artistry that breathe life into each lash, offering a unique perspective on the transformative power of eyelashes in the realm of beauty. Join us as we unveil the story behind Meggi Lashes and the vision that has made it a standout in the cosmetics landscape.
Can you tell us about the inspiration behind Meggi Lashes and how the idea of selling eyelashes and makeup through vending machines came about?
When living in Spain I noticed they never supplied many false lashes so with £300 I decided to create my own business over there. The Brand ended up getting big through TikTok meaning I had to come back to the UK to expand the business. When back in the uk I realised it takes more time to receive your order when you could need it the next day or even if you don’t realise you need them till last minute but are unable to get the ones you love. That’s when the vending machine idea came about as it is quicker and more convenient.
What types of eyelashes and makeup products does Meggi Lashes offer, and how do you cater to different customer preferences and styles?
Our main product is false lashes that we have in hundreds of different styles and lengths that will fit everyone’s taste. Another of our popular products is our sleek mascara. The sleek mascara has a bending wand so you are able to fit it to the shape of your eye and also apply to your natural lashes that you might normally miss.
What kind of customer experience can someone expect when purchasing Meggi Lashes products from one of your vending machines?
Our vending machines are of utmost importance to us and something that really separates us from other companies. And this is reflected in the customer’s experience when using one as we have made them both simple and accessible to anyone.
How do you ensure that the vending machines are conveniently located for customers across the UK?
We try to put the vending machines in as many places as we can. We currently have 39 machines all over the UK including 5 in Scotland. The aim for us is to have a vending machine in every city in the UK and to expand this abroad.
Are there any plans to expand the range of products available through the Meggi Lashes vending machines?
We try to put as much variety as we can in our machines including our most popular products to our newest products. Some vending machines even get new products before they are released online.
How do you stay up to date with the latest trends in the eyelash and makeup industry, and how does that influence your product offerings?
We always ask the customers through social media what products they would like to see. If that would be a staple in a makeup routine or something that is not on the market yet.
What are some future goals and aspirations for Meggi Lashes as a brand, both in terms of product development and expansion?
We are hoping to have 50+ vending machines installed by the end of 2023 and be able to expand our product range.
How do you maintain a balance between online sales and the vending machine model, and what advantages does each channel bring to the business?
Having both online sales and vending machine sales is an advantage because you have the possibility to attract two different types of shopper. Some prefer to have their products delivered instantly (vending machine) and others prefer to shop from the comfort of their home. The casual vending machine purchaser may shop on impulse and infrequently, whereas the online shopper could have a longer lasting association with the brand. But whether a customer buys one thing or a thousand things, they are valued and appreciated by Meggi Lashes.
What marketing strategies do you employ to create awareness and drive customer traffic to your vending machines?
Our use of social media is extremely important when driving vending machine sales because that’s where we generate a lot of attention via people watching our videos that might be vending machine related or simply asking where their nearest vending machine might be in relation to where they are.
Can you discuss any collaborations or partnerships that Meggi Lashes has had with other brands or influencers in the beauty industry?
We have a series on youtube where we have influencers come down to our office and get asked the questions everyone wants to know the answers to. We have also had a collaboration with the influencer charsbusbanter where she released her own product range with us.
Lastly, what advice would you give to aspiring entrepreneurs looking to enter the beauty industry or start a business with a unique sales approach like Meggi Lashes?
I would give the advice of don’t give up and be yourself not like everyone else.
As we draw the curtain on our illuminating conversation with the mastermind behind Meggi Lashes, a newfound appreciation for the intricate dance between art and beauty emerges. Through insightful revelations and a glimpse into the creative process, we’ve been granted a front-row seat to the magic that transforms lashes into mesmerizing works of art.
Meggi Lashes is more than a cosmetic enhancement; it is a celebration of individuality, confidence, and the remarkable impact that even the smallest detail can have on one’s self-assurance. As we step away from this interview, let’s carry with us the understanding that beauty is a canvas on which we paint our uniqueness, and Meggi Lashes serves as a brush that allows us to amplify our inner radiance in the most exquisite manner.
You can shop the full collection of Meggi Lashes now at www.meggilashes.co.uk or you can also check Meggi Lashes out on
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